After years in the #2 spot, Major League Baseball is now tied with the National Football League for the “most loyal fans,” according to the 15th annual 2010 Brand Keys Sports Loyalty Index. The new study puts the National Basketball Association in second place and the National Hockey League in third among pro sports.
The firm says fan loyalty is based on four parameters:
pure entertainment, or how well a team does, and how exciting they are;
authenticity, or how well they play as a team, which can be helped by new....