A recent survey shows a significant difference in the expectations of women and men of the phone customer experience with the companies they deal with, and their effect on brand loyalty. The survey, by ResponseTap, polled 4,000 U.K. and U.S consumers on the role of the phone call in how they interact with brands.
“Female consumers feel more confident about using the phone as part of their customer journey than their male counterparts, compared to purely transacting online,” noted a release for a whitepaper on the study: '....