Only 20% of American consumers “mostly” or “completely” trust AI, according to the quarterly Consumer Trend Tracker released last week by consumer data science firm dunnhumby. Among those aged 55 and older, trust in AI falls to just 8%.
Consumers are most concerned about job loss related to AI, followed by privacy, loss of human interaction, information theft, and misinformation.
“What many Americans may not realize is that they have been interacting with AI for years whether it is through Netflix recommending what they should watch next or a retailer serving up personalized offers based on consumers’ past purchases,” said Matt O’Grady, President of Americas at dunnhumby.
For this phase of the study, the company interviewed approximately 2,000 consumers, representative of U.S. grocery shoppers. Participants say the most appealing uses of AI in grocery are store security (46%), personalized rewards and recommendations (45%), and personal budgeting (42%).
The study also found that 52% of consumers share personal information with stores to participate in loyalty programs, and 56% believe it is “very” or “extremely” important for retailers to offer rewards to regular customers.
“The potential of AI in grocery is tremendous,” said O’Grady. “Although the trust in AI is far from widespread, grocers should bear in mind it only took ChatGPT two months to hit 100 million users, making it one of the fastest growing computer applications ever.”
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