Forty percent of consumers cite they are most likely to search for coupons or promotions when interacting with a brand via social media, with one in four people indicating they are doing so even more often than before.
Alpharetta, Georgia – Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to some of the world’s most respected brands, recently announced the results of its latest Empathica Consumer Insights research. More than 15,000 Americans and Canadians responded to the survey that....