Deloitte Study Delivers Strategies to Consumer Packaged Goods Companies to Help Compete in New Consumer Landscape
NEW YORK, Sept. 23—As American consumers continue to add private label products to their shopping carts, consumer packaged goods (CPG) and retail executives recently surveyed by Deloitte agree: this is a trend that is here to stay. In Deloitte’s new “The Battle for Brands in a World of Private Labels” study, when asked how market share of store brands will change in the United States by 2012, 77....