NASHVILLE, Dec 21, 2011—Mobile payments technology and financial industry expert Steven J. Kietz has joined digital marketing technology innovator EDO Interactive as general manager and executive vice president of Strategic Partnerships, today announced the company’s chief executive officer, Ed Braswell.
EDO Interactive is a leader in digital advertising solutions, leveraging everyday payment networks to connect brands with consumers. EDO’s Prewards(R) platform enables financial institutions to increase loyalty by rewarding consumers with merchant-funded offers delivered via their existing credit, debit and prepaid cards.
“Prewards(R) offers a tremendous opportunity for financial institutions to build their brands and increase loyalty through merchant-funded card-linked offers. Steve will help bank leaders understand the potential of Prewards and leverage the platform to create consistent value for their customers,” said Braswell.
“Merchant-funded rewards provide value at every touchpoint, enabling consumers to save money, merchants to maximize the return on their marketing spend, and banks to keep their customers engaged. As for the EDO Prewards platform, no one has better technology and our approach to advertisers is spot on. It’s a best-in-class solution for financial institutions looking for ways to reinvigorate their card portfolios and reward consumer loyalty,” said Kietz.
Previous to EDO, Kietz was Managing Partner of Woodbury Advisors, LLC, a strategic consulting firm focused on the financial services industry. Prior to Woodbury Advisors, Kietz was chief executive officer at Mobile Money Ventures, LLC, builder of mobile financial services applications. The company, a joint venture between Citigroup and SK Telecom, was acquired by Intuit in June 2011.
Kietz brings deep financial industry experience, having served in senior executive roles at both Citigroup and JP Morgan Chase. His management experience includes traditional retail banking, all aspects of credit card and prepaid card marketing, Internet banking, and mobile software creation and distribution. Kietz has also had a successful agency career, serving in senior roles at OgilvyOne, Young & Rubicam and Saatchi & Saatchi Direct. In 2008, Bank Systems and Technology named Kietz to the Elite 8, most innovative bankers of the year.
Kietz holds an MBA in marketing from City University of New York-Baruch College and a BA from the State University of New York at Binghamton. He serves on the board of the Dysautonomia Foundation, and is a strategic advisor to Doughmain.com and Zipmark.
About EDO Interactive, Inc.
EDO Interactive is a leader in digital and mobile advertising solutions, leveraging everyday payment networks to connect brands with consumers. EDO’s Prewards(R) marketing platform employs advanced analytics and loyalty solutions to create value for consumers, brand advertisers and financial institutions. For more information, please visit www.edointeractive.com .