Officials at GreenTree Hospitality Group, the 14th largest global hotel brand with more than 2,600 hotels worldwide, sought to make their loyalty program different and unique. Enter Stellar Loyalty. GreenTree selected Stellar Loyalty to provide its brand with a new loyalty program that elevated its expansion plans throughout the U.S. The new GreenTree GiveBack Rewards launched on June 23, 2017, with the goal to deliver exclusive member benefits that enhance the traveler experience, and drive more loyal and profitable engagements....

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