When considering the concept of customer engagement, we so often do from an entrepreneurial perspective. But there is a whole other realm of governmental organizations that must also consider a host of customer experience related concerns.
Of course, in this case the term “customer” can usually be appropriated to mean “constituent,” but for many national, state, and local institutions, the core mission remains the same. Private or public, these entities must strive to provide an efficient, engaging, and beneficial....