Starbucks officials are very excited with the reception of Mobile Order & Pay, and expect the complete rollout to all of its 7,400 U.S. stores by the end of September. It has raised customer engagement levels significantly, according to CFO Scott Maw, who spoke at the Goldman Sachs Global Retailing Conference on Sept. 10.
“What we’re seeing around Mobile Order & Pay is we’re seeing incrementality broadly across all the store types, and we’re seeing increased incrementality and increased overall metrics as we....