As part of its ongoing efforts to raise the bar in customer experience and customer engagement, Starbucks Coffee Company chairman, president and chief executive officer Howard Schultz announced the company’s five-year strategic growth plan last week at its biennial Investor Day.
“The seismic shift in consumer behavior underway presents tremendous opportunity for businesses the world over that are prepared and positioned to seize it,” Schultz said about the plan. “Over the next five years, Starbucks will continue to....