Being at the right place at the right time has always had its benefits, especially for customer engagement. But modern technology has also added new dimensions to this old adage, which is why the omni-channel customer experience is so crucial. To provide value, brands must now deliver an integrated customer experience across multiple touch points. Luckily, the advantages of digital connectivity work both ways. Customers now can be anywhere, anytime. But by leveraging mobile devices to influence customer engagement behaviors, so can brands.
....