During the company’s 2015 annual meeting of Shareholders Conference on March 20, Starbucks Chairman, President, and CEO Howard Schultz acknowledged that the iconic brand appeared on Fortune magazine’s list of most admired companies for the 13th consecutive year. The only problem?
Starbucks ranked fifth on the list. As much as Starbucks is admired worldwide, Schultz wants enough brand loyalty to move that ranking to No. 1.
“I was kind of disappointed with that to be honest with you,” Schultz said, according to....