Starbucks and Lyft Drive Customer Engagement for Coffee Drinkers and Commuters Alike
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It is a major part of the customer experience routine for millions of Americans everywhere. Some could scarcely even imagine functioning without it. And it often goes hand-in-hand with their daily commute, as countless motorists also find themselves taking another turn through their local Starbucks drive through to get that caffeine fix, which is why the coffee mega chain has partnered with Lyft to increase customer engagement with both riders and drivers alike. Starbucks’ popular loyalty program, My Starbucks Rewards®, is now....

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