Starbucks CEO Howard Schultz is ecstatic about his company’s past performances as he eyes an even more successful future built around burgeoning brand loyalty. “The really big news is how powerfully the innovation of our card wall and vastly expanded selection of proprietary Starbucks gift cards enabled customers to give a Starbucks gift of choice throughout the season,” Schultz said during his Jan. 22 first-quarter earnings call, according to Seeking Alpha. “To put the success of our holiday card program into....

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