Bick-and-mortar retailers, confronted with e-commerce challengers, are increasingly looking for new ways to encourage customers to walk into their store. We’ve seen beauty retailers offer instore tutorials, and electronics retailers up their tech-support. Now, office retail is making a similar effort.
 
Staples has announced the launch of Staples Studio, its take on coworking for small businesses, entrepreneurs and commuters, now open in three Massachusetts Staples retail locations: Brighton, Danvers, and Norwood. Staples Studio was established to foster an environment where businesses can focus on creating, collaborating, and connecting in shared workspaces and private or shared offices. Perks like unlimited coffee, tea, and meeting room use give members useful tools. Staples Studio is located inside Staples retail stores to give members access to various resources in a single location.
 
“Staples has evolved alongside our customer from a place intended for simply purchasing supplies to an environment designed to help small businesses flourish through community and solutions,” says Mike Motz, Chief Executive Officer, Staples US Retail. “Many of our customers are small business owners, side-gig enthusiasts, or have jobs that keep them mobile. We have thoughtfully designed Staples Studio to be an ecosystem of resources for businesses in a connected environment that will allow our coworking members to focus on what they do best.”
 
Multi-Purpose Design
 
Along with access to a collaborative workspace with private or shared offices, community kitchens, and meeting rooms, membership benefits include:
 

  • Podcasting studio access
  • TSA Pre✓ Application Program Enrollment by IdentoGO
  • Access to any Staples Studio location at no extra charge
  • 500 color-printed business cards
  • Fast and secure Wi-Fi
  • Unlimited meeting room use
  • Unlimited black and white printing
  • A stocked kitchen of free premium coffee, tea, and snacks
  • Ample free parking
 
Staples Studio spaces have been designed with the needs of businesses in mind. Rooms are modern, newly constructed, and fully stocked to enable entertaining clients, taking calls, and doing work. If members sign up for three months by July 31, 2019, they’ll receive an additional three months of membership for free. Members also receive 10 percent off all in-store purchases for 12 months. Open houses will be held at all three of the current Staples Studio locations where prospective members can enjoy refreshments, raffles, tours of the space, and networking opportunities. Open house times for each location are as follows:
 
  • June 18, 2019, from 4-7pm in Danvers, Massachusetts
  • June 19, 2019, from 4-7pm in Norwood, Massachusetts
  • June 20, 2019, from 4-7pm in Brighton, Massachusetts
 
The launch of Staples Studio follows the introduction of Pro Services in Staples’ flagship Brighton store, a resource center designed to equip small businesses with the on-site guidance and expertise needed to tackle business challenges at every phase of growth. With Pro Services, customers have access to on-site expert consultation from Thryv, Rocket Lawyer, Vensure, Simplecast, Fundera, IdentoGO, LogMeIn, partners in the Newton-Needham Chamber of Commerce, and more. Staples Studio is powered by Yardi Property Management Software & Asset Management Solutions.
 

Recent Content