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Bick-and-mortar retailers, confronted with e-commerce challengers, are increasingly looking for new ways to encourage customers to walk into their store. We’ve seen beauty retailers offer instore tutorials, and electronics retailers up their tech-support. Now, office retail is making a similar effort.
Staples has announced the launch of Staples Studio, its take on coworking for small businesses, entrepreneurs and commuters, now open in three Massachusetts Staples retail locations: Brighton, Danvers, and Norwood. Staples Studio was established to foster an environment where businesses can focus on creating, collaborating, and connecting in shared workspaces and private or shared offices. Perks like unlimited coffee, tea, and meeting room use give members useful tools. Staples Studio is located inside Staples retail stores to give members access to various resources in a single location.
“Staples has evolved alongside our customer from a place intended for simply purchasing supplies to an environment designed to help small businesses flourish through community and solutions,” says Mike Motz, Chief Executive Officer, Staples US Retail. “Many of our customers are small business owners, side-gig enthusiasts, or have jobs that keep them mobile. We have thoughtfully designed Staples Studio to be an ecosystem of resources for businesses in a connected environment that will allow our coworking members to focus on what they do best.”
Along with access to a collaborative workspace with private or shared offices, community kitchens, and meeting rooms, membership benefits include:
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