Speedemissions, a leading car care company providing vehicle emissions testing, safety inspections and light automotive repair operating 43 stores in the Atlanta, Houston, St. Louis and Salt Lake City markets, will operate its stores under two new brands, “Expresso Emissions” and “Expresso Car Care Café” this year.

Speedemissions, the developer of CARbonga ─ the revolutionary automobile diagnostic mobile app ─ will maintain its corporate name. Expresso Emissions stores will continue to provide vehicle emission testing and/or safety inspections in those markets where it is required, as well as selling light bulbs, wipers, and headlight restoration services. The Expresso Car Café facilities will handle the same services, plus emission repair, diagnostics, engine tune-up, brake repair, radiator & air conditioning flushes, oil changes and more.

According to a release, the name changes reflect the company’s continued commitment to its core business of vehicle emissions testing and safety inspections, while expanding its emission repair and light automotive repair model with an entirely new concept when it comes to the automobile services industry. The new store design and concept “fits today’s and tomorrow’s automotive services customer,” Speedemissions President and CEO Rich Parlontieri said.

“Our Expresso Car Care Café store will be uniquely more than just another auto repair shop or garage,” Parlontieri explained. “It will provide a whole new experience and a comfortable environment for our customer. It’s one that begins when a customer drives into the parking lot and looks at the building design. What they’ll see is an automotive services facility that has a ‘You Really Are Welcome Here’ look and feel to it. With lots of glass, warm lighting, and soft colors, the Expresso Car Care Café will embrace our customer’s arrival and serve as an experience to look forward to with every visit.”

The Expresso Car Care Café store will comprise between 3,300- and 4,400-square feet with either four or six bays for automotive services and nearly 2,000 square feet dedicated to ‘customer experience.’ The new stores will provide customers with an internet café with free Wi-Fi and secured tablets to use while getting their car serviced, the opportunity to shop for a broad array of merchandise beyond wiper blades and light bulbs with up to 30 linear feet of shelf display, or a place to just sit, relax and converse with other customers with a cup of fresh coffee.

“As a means to accelerate development, Speedemissions will not be in the real estate business but rather will be working with several of its current landlords to become partners in the project,” Parlontieri added. “We expect to open two to four Express Car Care Café stores in 2014. With respect to the current Speedemissions testing stores, they will, over the course of the year, be rebranded with the Expresso Emissions logo design and colors, but will not be converted into Expresso Car Care Café stores because of existing building constraints.

Speedemissions owns and developed the CARbonga line of apps for smart phone users. CARbonga is the first app that allows a person to detect automotive car problems for their own vehicle or when buying a used vehicle. The CARbonga-SRI app provides a quick and easy way for consumers to stay on top of the safety of their vehicle by providing the most current safety-related recalls and service bulletins for their vehicles.

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