First Niagara Financial Group listens to its customers. After learning more about customer preferences, First Niagara is making changes to its retail banking and in-branch experience to more efficiently serve its loyal patrons.
Scott Fisher, First Niagara’s managing director of Retail Channels, told Loyalty360 that customer preferences have been changing for some time now as they choose to use digital channels ─ mobile, online, and ATMs - for more transactions.
“Mobile in particular is rapidly accelerating,&rdquo....