Aimia, a global leader in loyalty management, has partnered with Michigan-based Spartan Stores to leverage and further develop Spartan’s customer-centric approach to retail by harnessing data collected from the grocery distributor’s ‘yes Rewards’ cardholders.
Through the Aimia Self-Serve platform, Spartan will provide customers with a more relevant and personalized shopping experience across its network of stores. Spartan’s learning in this area can also be leveraged by its broad wholesale customer base....