Brand advocacy is one of the most basic metrics for determining a customer’s loyalty. Many companies use NPS to measure brand advocacy, with positive scores indicating good advocacy and negative scores indicating that a brand has more detractors than advocates. Regardless of the metric used, however, most brands would clamber over one another to achieve a 90-percent advocacy rate within a given demographic.
This is exactly what Sparkling Ice, a brand under the umbrella of Talking Rain Beverage Company, has done. It has....