Personalization and customer engagement are major trends across all industries, but e-commerce, in particular, is seeing growth in those areas. Customer experience benefits greatly from unique offerings. The millennial segment especially tends to prefer products and services that offer the consumer greater control and an individualized experience.
If brands want to get on board this growing trend, they’re going to differentiate themselves on digital platforms. One historic brand has recently come forth with its own creative offering. Spalding has announced the launch of its e-commerce feature "U-DESIGN," a basketball customization platform available exclusively at Spalding.com. U-DESIGN offers consumers the opportunity to design and personalize a Spalding iconic basketball, in an interactive online experience.
From the standard NBA Official Game Ball to the Spalding TF-1000 Series, Spalding.com’s new online feature delivers consumers a menu of design options from which to select, including all 30 individual NBA team logos, as well as the popular throwback Hardwood Classic retro NBA team logos.
Each U-DESIGN basketball will be laser-engraved with a customized logo at no additional cost. Fans can further personalize their basketball by adding a custom message that will be laser-engraved into the ball's cover. All customized orders created through U-DESIGN will ship in approximately three business days, making it one of the fastest custom basketball applications available today.
"For almost 125 years, basketball has been at the core of Spalding's DNA,” says Matt Day, Digital Marketing & E-commerce Manager at Spalding. “We are committed to finding new ways to bring fans closer to the game through innovation, technology, and shared experiences both on and off the court.”
He adds, "The launch of U-DESIGN allows us to expand our online offering and meet the demand for personalization that encourages our customers to channel their creativity, celebrate a special occasion, and leave their mark on the game."
For the last 35 years, Spalding has been the official basketball of the NBA. Spalding’s partnership with the NBA has led to the advancement of basketball, basketball systems technology, and innovation, and has provided unique fan experiences.
Additional applications to the U-DESIGN platform will continue to evolve throughout 2019 with the 12 individual WNBA team logos, and design collaborations from both creators and brands.
Fans can experience U-DESIGN by clicking this link. Payment is only required at checkout. Therefore, users can design and preview their own personalized Spalding ball without any obligation.
Here’s the Loyalty360 staff’s custom ball.
