In this era of brand transparency, Southwest Airlines has taken this concept to a new and clever level.
Global consumers are never excited about paying ancillary fees connected to airline travel. Southwest Airlines launched a campaign in early October to spark customer engagement, conversation, and, hopefully, impact brand loyalty. The campaign is called “Transfarency.”
The national “Transfarency” campaign will appear on TV, print, and digitally for 15 weeks.
What’s more, there is a microsite that includes....