The handset manufacturer is to work with data marketing company Acxiom on overhauling its customer relationship management (CRM) strategy.
The aim is to create an unprecedented level of dialogue with its customers and match the level of loyalty of rival brands such as Apple.
Acxiom will handle the management and interpretation of data as well as CRM campaigns globally.
Tactics being considered to enhance consumer loyalty include bespoke welcome messages when buyers switch on their handset for the first time, plus online....