Acxiom, the leading marketing services company, has been appointed by Sony Ericsson Mobile Communications to further strengthen engagement with its consumers.
The deal makes Acxiom a key strategic and global marketing partner to Sony Ericsson. The engagement underpins a business-wide strategy, putting the consumer at the heart of Sony Ericsson’s business model. As a global partner, Acxiom enables Sony Ericsson to understand and communicate with its consumers more effectively than ever before to deepen brand affinity and....