Email communication is still one of the best ways for brands to promote customer engagement. But, sometimes brands need to use certain standards in this key customer loyalty process.
Customer Communications Group, a full-service loyalty and marketing agency, shared the top three email re-engagement tactics to revive email metrics — and win back customer interest.
Marketers using email must:
Accurately define inactives based on their business and available metrics.
Possess solid deliverability stats.
Maintain a....