When it comes to daily deals and loyalty programs, local merchants are constantly bombarded with new options. Groupon has leapt ahead in daily deals, and there quite a few players in the loyalty program space, all trying various approaches to mobile, to rewarding influencers, to encouraging social engagement, gamification, and more.
Generally speaking, local merchants, whether they be restaurants or retailers, want to keep it simple: If they choose to offer discounts or deals, they want to be able to set the terms, upsell, encourage....