As the blazing influence of social media continues to burn bright, brands are desperately eager to harness the power that the most popular platforms can provide. Simply acquiring more followers, however, does not necessarily equal more customer engagement, but it can equal more influence. This was among the many topics discussed in San Francisco this week during Ad Tech, a global marketing and technology conference that examines new trends and innovative ideas.
During the session titled, “Cheat Codes for Marketers,” a small....