With the runaway Latin American hit MTV show “Isa TK+”, Looppa demonstrates social media solutions for traditional media are more than just the platform.
Buenos Aires, Argentina January 19, 2010—Looppa, an international company offering platform solutions as well as ongoing service to its clients, is the new bridge for traditional media companies to social media. Looppa specializes in generating revenue with social media and has created total media services that offer traditional media companies much more than a software solution.
In September, Looppa launched the online branded social community, Guarida Azul, and has brought fans of the hit MTV show “Isa TK+” into an arena where they can submit their own content and interact directly with the show’s cast. Developed and managed by Looppa and MTV, Guarida Azul has brought traffic and user-engagement that has greatly exceeded expectations: the average user spends almost 12 minutes engaging with the content of the show, and the site has a bounce rate of just 15%, far lower than other similar-sized social networks. In just three months, the Looppa team provided key support to their colleagues at MTV, moderating more than half a million comments, videos, and photo uploads to the community.
“We are thrilled to have collaborated with Looppa on the launch of our Isa TK+ branded social networking site, Guarida Azul. To date, the site has already 1,545,000 visits, 20 million pages view, more than 212,000 comments, 320,000 photos uploads, and registered more than 161,000 users, a truly amazing achievement,” said Luis Goicouría Vice President of Digital Media, MTV Networks Latin America.
Media companies today have hundreds of social media applications to choose from, but often lack the knowledge, systems, and staff to manage and monetize them. Looppa’s collaboration with MTV demonstrates that a successful merging of old and new media will result in retention and growth of subscribers, audience loyalty, increased interactivity, and more lucrative revenue generation options. A social media add-on isn’t enough to meet the expectations of the digital audience of the 21st century. Traditional media can thrive only if they are willing to fully integrate their social media solutions with their core products from every point of view: concept, monetization, staffing, and technology.
“It’s wonderful to see such an amazing experience of integration. Looppa has delivered an astonishing solution in a wonderful way, leveraging the newest technologies and benefits of our Microsoft .NET platform. We are eager to see more of these applications come to life inspired by Looppa,” said Ezequiel Glinsky - Technology Manager -Microsoft Argentina & Uruguay.
Rather than selling traditional media a platform and walking away, Looppa’s 360’ solution is opening the door for television, radio, and newspapers to adapt fully to the new digital age. Together with the platform, applications and staffing support, Looppa’s solution creates far more subscribers, audience loyalty, interactivity, stickiness, and frequency of visits than earlier attempts at this kind of old and new media crossovers. With projects planned around the globe across print, radio, and television, the Argentina-based Start Up expects a rapid expansion in 2010, building on its success in Latin America in 2009.
About Looppa
LOOPPA is an Internet company based in Buenos Aires, Argentina and was co-founded in late 2007 by Internet entrepreneurs Johni Fisher and Daniel Kohn. In addition to new contracts in Latin America, the company is in talks with media firms in Europe, North America, Russia and Australia for upcoming newspaper, radio, and TV projects in 2010. In all three cases, Looppa provides development and design, followed by ongoing consultancy and support. For more information please visit http://looppa.com