Social Media Marketing Can Impact on Search: A new study has highlighted there are identifiable links between social media and search engine marketing.

The research by comScore found that consumers who engage with social networking sites tend to search for lower-funnel terms – which tend to refer to an action or loyalty – than alternatives linked to a general product.

It also found that was a 50 per cent increase in paid search clickthrough rates when people were exposed to influenced social media.

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