Despite a common belief among marketers that building long-term customer loyalty is critical to a brand’s success, only 30% of companies are truly committed to relationship marketing strategies, according to the second annual Cross-Channel Marketing Report conducted by Econsultancy and Responsys.
The report, which was compiled in April and May 2013, is based on a survey of 890 digital marketers at agencies and companies globally.
Many businesses are failing to move beyond a campaign-centric marketing mindset rooted in acquisition....