LAS VEGAS—SkyWire®      Media announced today that they are partnering with Hard Rock Hotel     & Casino, Las Vegas on a multi-level SMS text marketing initiative that     will incorporate into their mobile member database. In efforts to     continue to cater to their social media driven demographic, SkyWire     Media’s Rooms and Coupon Connect mobile platform will allow Hard     Rock guests to receive targeted SMS text messages for exclusive offers     and incentives from the property. In turn, this technology will also     provide detailed information for the property to better suit their     customers’ needs.

“The SkyWire Media mobile platform gives us the ability to deliver     targeted messages to a specific client base, which allows us to better     quantify results such as customer trends and sales,” said Rob Kosier,      Director of Information Technology at Hard Hotel & Casino, Las Vegas.      “Our customer base is embracing new avenues of communication and we are     now able to reach out to them in ways that are convenient and     comfortable for them.”

The campaigns have already created thousands of opt-in followers who     have segmented themselves by the kind of offers they prefer. This     user-generated information helps Hard Rock learn more about their     clientele’s interests. This detailed view of customer trends allows Hard     Rock to make immediate actionable decisions on marketing campaigns that     help persuade customers to stay on property for entertainment and     amenities.

SkyWire Media Connect products integrate with existing systems, allowing     for seamless and automated solutions. The SkyWire Media suite of hosted     solutions allow hospitality providers to better understand their     customer purchasing habits which leads to more efficient marketing to     their customers via text message. This method of social marketing     through networks like Facebook® enables operators to build an opt-in     mobile marketing database that will deliver targeted text messaging     campaigns through SkyWire Media’s Mobile Connect marketing platform.

“SkyWire Media has had a vision of providing a mobile platform that is     meaningful to the resort and casino industry for a long time. With our     integration into enterprise hospitality technology and the rapid     adoption of TEXT and mobile applications, profile-based marketing     quantified by hard sales data is becoming a practical reality for our     customers,” explained Shawn Harris, CEO of SkyWire Media.

About SkyWire® Media—(    —SkyWire Media, Inc. develops integrated, mobile-centric applications     that allow hospitality service providers to reach their customers via     real-time SMS text messaging. SkyWire Media’s Customer Connect™      solutions suite is designed to reduce marketing costs generate revenue     and enhance guest service. Customer Connect’s modular solutions include: Mobile     Connect™, Rooms     Connect™, Table     Connect™, Progressive     Connect™, Poker Connect™ and Emergency     Connect™. In addition, SkyWire Media also provides Workforce     Dynamics™, an integrated labor management solution designed for     hospitality. For more information, log on to or call Brad Morrison (702) 515-7472 Ext 121.

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