Research shows that consumers are more likely to give their loyalty to the brands that they perceive as involved in social causes that matter to them. With the recent rise in environmental activism, we’re seeing a number of brands making eco-friendly initiatives to cultivate long term loyalty with consumers. Others are taking the opportunity to remind the public of the success of previously implemented programs.   In this vein, Skechers USA has announced that, since 2016, the brand has reduced its use of plastic in its footwear....

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