When officials at Bloomin’ Brands launched their Dine Rewards loyalty program 18 months ago, it came after considerable research and customer surveys.
Barb Millette, Senior Director of Loyalty and CRM for Bloomin’ Brands, talked to Loyalty360 about the loyalty program’s progression and its very simple concept.
“It’s a visit-based program that allows you to earn and redeem at, not just at one, but four great restaurants,” she explained. “Our guests love the variety and....