Silverpop, a leading provider of email and B2C customer engagement marketing solutions and multichannel B2B marketing automation, assists retailers around the world with email marketing programs that build closer consumer relationships and drive revenue. S&S Worldwide, a national distributor of arts and crafts and sporting goods products, recently implemented a shopping cart abandonment program through Silverpop Engage that helps the company generate an impressive 25 percent conversion rate—more than seven to eight times the....