Shopping Festival Shines Light on Walmart Customer Engagement in China
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Last month’s Walmart-JD Omni-Channel Shopping Festival set records as the day’s combined transaction volume for Walmart’s e-commerce channels on JD.com were 13 times the previous 24-hour sales record, and Walmart physical stores also experienced a significant increase in traffic. The strong performance during the shopping festival underscored the synergies the companies have achieved through cross marketing over the last year. The Walmart-JD Omni-Channel Shopping Festival is the most recent collaboration in the....

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