Officials at Citizens Bank, which has about 1,200 branches in 11 states in the New England, Mid-Atlantic, and Midwest regions, wanted to find a way to engage with customers in a more effective and relevant way since they had seen a shift toward more mobile and online transactions.
As a result, this month Citizens Bank launched Zelle, which offers customers a fast, safe, and easy way to make person-to-person (P2P) payments. Zelle allows funds to be sent from one bank account to another in minutes, using only a recipient’s....