LOC simplifies the customer loyalty process while SHC Direct brings world-class data management to merchants
SHC Direct®, a leading customer loyalty program provider, and LOC™ Enterprises LLC, provider of the first truly universal loyalty card, are partnering to create an innovative and comprehensive Loyalty Marketing Services product that addresses fundamental challenges of traditional customer loyalty programs.
SHC Direct is a national leader in the loyalty and database marketing industry, helping its clients gather, analyze, and use relevant customer behavior and demographic data. LOC Enterprises has developed The LOC Card, the first loyalty card solution that enables consumers to use just one card to participate in any merchant loyalty program -- instead of the cumbersome system now in place where each merchant provides its own loyalty card and a separate enrollment process. The alliance with SHC Direct is the first partnership that LOC Enterprises has created to help improve the customer loyalty experience.
SHC Direct sees its partnership with LOC Enterprises as an innovative way to increase consumer participation in merchant loyalty programs, which in turn will allow SHC Direct to convert more raw consumer data into business-decision information that merchants can use to better engage customers, build customer loyalty, and improve profitability.
This alliance means that merchants using the SHC Direct customer loyalty solution will be "LOC-Card ready." This will not only drive more consumers to use merchant loyalty programs but also generate more consumer data to help merchants make smarter marketing decisions. SHC Direct and LOC Enterprises plan to jointly market this new program to current customers as well as new merchants not yet affiliated with either company.
"This program is ideal for retailers considering a loyalty program or struggling with an existing one," said Jeffrey Harris , president and CEO of SHC Direct. "Retailers will get more of the consumer data they need and the expert insights to drive profitable business strategies."
Many loyalty programs fail to generate needed data or produce data that retailers simply cannot process. On average, only 10 percent of all consumers give merchants the information that is needed to engage these consumers. Data analysis is a difficult task that requires the skills of a highly trained team of professionals. SHC Direct has the resources to accurately analyze customer data and deliver actionable recommendations that improve sales and margin.
"The proliferation of loyalty cards is hurting the very effectiveness of loyalty programs," said Jack Kennamer , president and CEO for LOC Enterprises. "Consumers have too many cards to manage and are giving up reward opportunities out of frustration. With the first swipe of the LOC Card, a customer is not only immediately enrolled in a merchant's loyalty program, but he or she becomes an activated customer with whom the merchant can fully engage from day one."
Because consumers resist filling wallets and key chains with reward cards, they miss many reward opportunities. The universal LOC Card (and key fob and free smart phone app, too) is a single loyalty card solution that is compatible with any participating retailer's program. With an easier loyalty card solution, consumers earn more program benefits and retailers get more data to improve the shopping experience and their business' bottom line.
The loyalty program offered by SHC Direct and LOC Enterprises is immediately available to interested retailers operating within the United States.
About SHC Direct
SHC Direct, a leader in the loyalty and database marketing industry, makes smart marketers smarter. We specialize in helping our clients gather relevant customer behavior and demographic data and then make heads or tails of it. We then create and execute a wide range of insight based programs that drive greater customer engagement and profitability. Relied upon by industry-leading retail brands in the United States and Mexico, SHC Direct's services and solutions include program strategy, communications planning and execution, creative, decision support analytics, and the latest technologies that enable seamless integration of its platform with client technology systems. Based in Oakbrook Terrace, Illinois, SHC Direct has been serving loyalty program and data analysis needs for major retailers since 1998. For additional information, please visit www.shcdirect.com.
About LOC
LOC Enterprises, LLC, based in Cincinnati Ohio and with offices in Atlanta, GA and Wichita, KS, is the parent company of the LOC Card Solution®, providing the most effective, cost efficient, privacy protected, independent way to connect consumers with merchants' rewards and loyalty programs. LOC Enterprises' management team consists of industry veterans from HP, Motorola, major retailers, and proven entrepreneurs in the fields of technology, start-up development, marketing and retail, bringing extreme depth and experience to the new brand. The company has raised venture capital to develop and market the product. To learn more, visit www.locenterprisesllc.com.