After more than a year of subdued spending, retailers are beginning to spur consumer appetite with deep discounts and promotions to attract shoppers and channel spend. Hence, loyalty programs that provide personalized and targeted rewards will emerge as differentiators for the retailers. Given that coming months are all about the smart and tactical shopper, below is a list of actionable best practices that can help retailers take their loyalty programs to the next level. 1. Segment-based personalization: The foundation to the success of....