The battle for brand loyalty is prevalent in nearly every industry, but perhaps nowhere moreso than in hospitality. Hotels are constantly looking for any opportunity to engage with customers, and these solutions often manifest as competing loyalty programs. With programs like Wyndham Rewards and Choice Privileges, there is no shortage of apps with which guests can engage. Often, the differentiating factor in these touch points is not the rewards offered or the value proposition, but rather how easy it is for guests to enroll and participate....

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