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SANTA MONICA, Calif., July 27, 2011—Demonstrating the powerful effect of brand loyalty, seniors in America, which TrueCar.com defines as age 65 and over, chose vehicles from brands they grew up with, according to a new study by TrueCar.com, the authority on new car pricing and trends. The study reviewed the purchasing behavior of more than 200,000 car buyers from 2009 and 2010.
“Seniors are looking for a luxurious and comfortable vehicle from a brand they are familiar with and trust, and many seniors grew up with ....
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