CARY, N.C.—(BUSINESS WIRE)—Seminole Hard Rock Gaming uses SAS® Enterprise Miner™ from the leader in business analytics to identify what casino customers enjoy, determine most popular games, forecast gaming behavior, and increase customer loyalty. Analytic insights are helping Seminole Hard Rock Gaming match patrons’ increasingly selective spending habits with targeted offers – demonstrating that they understand what customers value. To ensure that offers strike just the right financial balance to drive....