During 2015, more than a third of Sears Holding Corp.’s online traffic originated from a mobile phone, which represents a whopping 46% increase over 2014. Company officials plan to leverage this massive increase in mobile customer engagement by refreshing its mobile app to provide a seamless, store-centric customer experience.
Loyalty360 caught up with Leena Munjal, Senior Vice President, Customer Experience & Integrated Retail, Sears Holdings to learn more about the company’s plans in this regard.
When did Sears implement....