Sears Loyalty Program Keys Ongoing Strategy
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Armed with a laser focus to generate positive EBITDA, Sears Holding Corporation conducted various measures in the first quarter as it transitions to an asset-light, member-centric integrated retailer. Eliminating losses, while continuing to meet all of its financial obligations, remains the top goal for Sears and its Shop Your Way loyalty program is a focal strategic point. “We continue to make progress in our transformation to a more asset-light, member-centric integrated retailer leveraging our Shop Your Way platform,” Rob....

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