As we get closer to the holiday season, many brands are looking to further enhance the customer experience in anyway they can. Since competition for the attention of holiday shoppers is fierce, Sears Canada has just announced plans to update both its loyalty program and transactional process. The brand states that the main goal is to “modernize” the customer experience and bring it firmly into the digital age.
This move comes after 2015’s recent quarter demonstrated a significant turning point for Sears, which highlighted....