The advertiser feels the backlash, “guilt by association” if the consumer doesn’t like the search experience, “but that’s nothing new,” Freed says. He adds that ForeSee has begun to study the influence that search engine satisfaction has on marketing and ad campaigns, as it relates to conversions and sales.
In the “American Customer Satisfaction Index (ACSI), Annual E-Business Report” released Tuesday, AOL sits in last place, but improved its score most from the prior year compared with other search engines on the list. Google stands out as being the “most liked,” followed by “All Others,” which could indicate that consumers are turning to niche engines more often, Freed says.
Read the full press release here.