Marketers understand that both social media and e-mail marketing are here to stay. We hear a lot about these topics, but another tool is often left out of the discussion — search.
Many marketers miss out on the synergy that search has with other digital channels, especially with e-mail marketing.
The problem is that in most organizations, the search team and the e-mail team are separate entities, and the communication between the groups is nonexistent. They often compete for the same budgets as well.
Organizations that are able to....