LOS ANGELES, June 17, 2010 — The Los Angeles Times is rolling out SCORE — SoCal Offers, Rewards & Entertainment — a free consumer loyalty program providing advertisers with the potential to engage The Times’ large and influential audience. SCORE debuts tomorrow with a sweepstakes offering $200,000* in cash prizes.

New members receive 1,500 points for registering and additional points are earned by reading The Times, visiting latimes.com and other Los Angeles Times Media Group websites, watching TV, taking surveys, answering trivia questions and playing games. Points can be redeemed for special offers and valuable prizes including digital media players, concert tickets, gift cards and unique experiences such as courtside basketball seats or a visit to The Times test kitchen.

“Southern Californians consistently define what we watch, eat, wear, drive and buy and SCORE offers advertisers a dynamic platform to connect with that vital audience,” said Bill Nagel, Los Angeles Times Executive Vice President of Business Services. “This initiative also provides consumers with new ways to interact with their news and benefit from everyday activities they already enjoy.”

Advertisers can participate in SCORE through program-wide or promotion-specific sponsorships, site-wide or game-specific re-skins, giveaways, contests and display and interactive ads. SCORE also offers marketers promotional opportunities in its print spot advertising, in-paper inserts, targeted email campaigns and social networking.

In the coming weeks SCORE will expand to encompass Brand X, the Los Angeles Times Media Group’s multimedia field guide for “what’s next” in news, tech and culture. Tribune Broadcasting’s KTLA is also scheduled to join later in the year, further increasing reach and penetration across L.A.‘s DMA.

Program details and pre-registration are available now at www.SCOREpoints.com. Find more Los Angeles Times Offers and Deals at Facebook.com/LATOffers and on Twitter @LATimesOffers.

* $10,000 per week for 20 weeks.


About the Los Angeles Times

The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.

The Los Angeles Times Media Group (LATMG) businesses and affiliates also include the The Envelope, Times Community Newspapers, Brand X, LA, Los Angeles Times Magazine, Hoy and California Community News and—combined with the flagship Los Angeles Times—reach approximately 5.9 million or 44% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Times has been covering Southern California for over 128 years and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/aboutus.


Hillary Manning | Los Angeles Times | 213.237.2664 | hillary.manning@latimes.com

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing