SCENE has announced the pilot of its SCENE Gold loyalty card, which offers more rewards for entertainment lovers. SCENE users in Edmonton, Alberta, can upgrade their memberships to receive dedicated concession line-ups, upgrades, and more points. Participating locations include Cineplex’s six theatres across the city, including the Cineplex Cinemas North Edmonton and The Rec Room in South Edmonton and the West Edmonton Mall.
“The SCENE loyalty program is all about rewarding entertainment-lovers for the fun, social, and....