In the loyalty world, understanding customers is make-or-break. We’re witnessing a changing loyalty landscape, in which data acquisition and experiential rewards are becoming a central part of the industry. Through these changes and innovations, loyalty marketers benefit from whatever insight they can get into consumers’ preferences.   Fortunately, HelloWorld has published a new whitepaper, its 2019 Loyalty Barometer Report, which is based on survey data from 1,500 male and female consumers. The data concerns what....

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