As the high tech arms race continues, it is hard to find a brand that does not rely on integrated digital and mobile connectivity to improve customer engagement. As the rapidity at which both online customer experiences and the advanced capabilities of new technological platforms continue to evolve, many brands are realizing that they need help to stay ahead of the game. But even deciding where to turn can be an enormous challenge.
Tech companies promising the next wave of innovative customer engagement solutions seem to be everywhere, but....