SAS Reports 50 Percent Growth in Region for Social Media Analytics     and Other Applications to Better Understand and Influence Customer     Behavior During Economic Recovery

HONG KONG—The Premier Business Leadership Series - Sales of SAS Customer Intelligence solutions in Asia Pacific are up nearly     50 percent over the previous period in 2009, as organisations look for     innovative ways to improve customer engagement.

“Companies in Asia Pacific want to lead with cutting-edge analytics and     SAS has seen a huge surge of interest in applying analytics in new and     innovative ways, especially in banking, telecommunications and the     public sector,” said Mikael Hagström, Executive Vice President, EMEA and     Asia Pacific. “For instance, we are currently working with a major     telecommunications company based in the region to analyse Twitter data     as part of its online reputation management initiative.”

Regional SAS sales have been strong, as organizations select and deploy     SAS to optimize customer relationships and drive profitability. These     companies include Coles (Australia), Daum Direct (Korea), Development     Bank of the Philippines, Farmers Mutual Group (New Zealand), Globe     Telecom (Philippines), Hyundai Securities (Korea), KDDI (Japan), Karur     Vysya Bank (India), (Korea), Max New York Life (India), Office     of the Government Chief Information Officer HKSAR, Oita Bank (Japan),      Powercor (Australia), Shinhan Investment Corporation (Korea), Shoppers     Stop Ltd (India) and Victorian Workcover Authority (Australia).

“We’re also seeing growing interest in various countries across Asia     Pacific to analyse all kinds of data,” added Hagström. “There are so     many applications for customer intelligence beyond single-customer view     and segmentation. We are tracking more demand for SAS to help optimise     resources to drive return on investments, reduce churn, improve targeted     cross-sell and up-sell, and even cut costs while improving customer     experience.”, the first Internet shopping mall of Korea with 13 million customers,      deployed SAS for Customer Experience Analytics to help overhaul its     website, the first example of online behavioral analysis in Korea., which has 700,000 to 1 million daily visitors, now performs     sophisticated marketing activities and customer behavior forecasting to     discover and target high-profit customers.

The most significant ability that SAS for Customer Experience Analytics     has given is insight on individual customers and various     customer groups to improve service and provide more sophisticated target     marketing. In particular, the company can achieve high-efficiency     channel marketing by understanding when customers will make purchases     and the way they navigate the site.

Shoppers     Stop is India’s largest retail chain of large format department     stores with 30 stores in 13 cities selling apparel, accessories,      cosmetics, home, bed and bath. Shoppers Stop also operates Crossword     Book Stores and has a 19 percent stake in HyperCity, a large format     hypermarket chain.

Faced with ever-growing customer aspirations, Shoppers Stop needed to     increase customer satisfaction and loyalty, expand its breadth of     merchandise and move store operations into new markets—all while     retaining profitability. Shoppers Stop uses SAS to analyze more than     three years of customer data, in multiple formats, to understand churn     and share of wallet. Already, the company has developed focused     campaigns and offers, and studied target market demographics to assist     and influence merchandising decisions.

Today’s announcement was made at The     Premier Business Leadership Series event in Hong Kong. Presented by     SAS, The Series event brings together more than 650 public and private     sector attendees from across Asia Pacific and around the world to share     ideas and knowledge on critical business management issues.

Introduced in 2010, SAS Social Media Analytics and SAS Customer Link     Analytics solutions boost the customer intelligence portfolio:

  • SAS       Social Media Analytics, the first enterprise solution designed to       meet the needs of marketers in medium and large companies to       understand, predict and act based on social media data. With the       ability to archive and analyse more than two years of social media       conversations from Facebook, Twitter, YouTube, discussion forums,      blogs and more, SAS’ new on-demand software shows marketers how people       feel about products or brands, who is influencing them, and how social       media conversations affect business results. They can immediately       apply this insight to brand strategies, media placement, public       relations and customer care.
  • SAS       Customer Link Analytics combines award-winning SAS Analytics       (including social network analysis technology), visualisation,      dashboards and reports to enable marketers to leverage previously       unknown connections between leaders, followers and others in social       communities for uses such as improved campaign targeting and response       attribution.

About SAS

SAS is the leader in business     analytics software and services, and the largest independent vendor     in the business intelligence market. Through innovative solutions     delivered within an integrated framework, SAS helps customers at more     than 45,000 sites improve performance and deliver value by making better     decisions faster. Since 1976 SAS has been giving customers around the     world THE POWER TO KNOW®.

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